In today’s digital-first world, no experience is complete without a moment worth sharing. Whether it’s a photo on Instagram, a live story on Facebook, or a quick video clip on TikTok or LinkedIn, we’re constantly curating content that reflects our professional and personal lives. This trend has profoundly impacted corporate events—attendees don’t just want to attend; they want to experience, capture, and share.
Creating shareable events is no longer a luxury—it’s necessary for brands that want to expand their reach, deepen engagement, and turn their guests into ambassadors. When executed with intention, every event element becomes a potential post, story, or reel that continues to market your brand long after the lights go down.
At PlugIN, we specialize in designing interactive, photogenic, and buzz-worthy corporate events that naturally encourage sharing. Our fully equipped venue features customizable lighting, immersive AV technology, and stunning private rooms, providing the perfect backdrop for every snap, selfie, and story. Best of all, every event includes a dedicated event planner—someone who ensures that every moment is not only seamless but strategically social-media-ready. This sets PlugIN apart as a go-to destination for socially shareable events that connect in real-time and live online forever.
In this guide, we’ll explore how to build an experience from the ground up that’s meant to be shared—organically, authentically, and virally. From design and activities to tech and takeaway moments, here’s how to turn your next gathering into a shareable event powerhouse.
1. Understand the Value of Shareable Moments
Before diving into logistics, it’s important to understand why sharable moments matter. In the age of personal branding and influencer culture, every attendee becomes a micro-marketer for your brand when they post about your event.
Benefits of Creating Shareable Events:
- Increased Brand Visibility: Your event reaches a broader audience as attendees share content across platforms.
- Real-Time Engagement: Hashtags, geotags, and mentions generate buzz and build community.
- Long-Term Value: Reels, highlights, and posts continue circulating after the event ends.
- Emotional Connection: Attendees who document their experience feel more connected and involved.
Designing your event with these benefits helps ensure it doesn’t just impress your guests but also their entire networks.
2. Set the Stage: Create a Visually Striking Environment
Visual appeal is everything when it comes to socially shareable events. Think of your venue as a content playground—each corner should offer a photograph, video, or story opportunity.
Venue Considerations:
- Lighting Matters: Warm, adjustable lighting makes people and spaces more photogenic. PlugIN offers customizable lighting to suit your event’s vibe and make every snap flawless.
- Statement Pieces: Neon signs, floral walls, balloon installations, and branded step-and-repeats encourage guests to pose and post.
- On-Theme Decor: Create cohesion across all elements—from signage to centerpieces—so even candid shots reflect your brand story.
The PlugIN team works with you to design a backdrop that mirrors your vision and fuels content creation. Our dedicated event planner ensures that every space is Insta-worthy and on-brand.
3. Activate the Experience: Encourage Interactive Engagement
Shareable events aren’t just about aesthetics—they’re about action. Guests are far more likely to post when they’re doing something interesting, surprising, or fun.
Interactive Ideas That Generate Content:
- Live Polling Walls: Show real-time audience responses on screens for a dynamic visual.
- Digital Graffiti or Signature Boards: Let guests write messages or signatures that become part of a visual installation.
- Karaoke Performances: At PlugIN, guests can sing solo or as teams—providing highly entertaining content.
- Live Art or Customization Booths: From caricatures to personalized merchandise, people love sharing one-of-a-kind keepsakes.
Making your event experiential creates dozens of built-in opportunities for natural social sharing.
4. Curate Photo Ops with Purpose
Photo booths are great, but elevated, on-theme branded photo stations are even better. These aren’t just decorations—they’re user-generated content generators.
Tips for Next-Level Photo Opportunities:
- Make It Interactive: Add props, touch-activated lights, or sound effects.
- Think Vertical: Most users post content in 9:16 format, so make sure your setups are optimized for Instagram stories and TikTok.
- Incorporate Branding Subtly: Add your logo or event hashtag in the background or props without making it feel forced.
PlugIN provides the perfect backdrop for branded photo moments—and our tech integrations make sharing quick and seamless.
5. Develop a Social Media Strategy Around the Event
To make your corporate event shareable, you must meet your guests halfway. This means building a social strategy before the event begins and encouraging sharing.
Pre-Event Planning:
- Create a Custom Hashtag: Short, memorable, and specific to your event or campaign.
- Promote Across Platforms: Announce the event using teaser videos or countdowns.
- Prep Your Team: Brief staff and vendors on brand tone, hashtags, and handles.
During the Event:
- Display Your Hashtag Prominently: Use screens, signage, and cocktail napkins.
- Run Social Contests: Encourage tagging and sharing with prize incentives.
- Live Stream or Story Takeovers: Let a guest or influencer post from your account during the event.
With PlugIN’s full AV capabilities and expert staff, executing your social media strategy becomes stress-free.
6. Incorporate Influencers or Brand Ambassadors
Influencers aren’t just for consumer products. Micro- and nano-influencers within your industry, community, or organization can amplify your shareable event to a targeted and engaged audience.
How to Leverage Influencers:
- Invite Local Tastemakers or Thought Leaders: Their posts can boost event visibility and lend credibility.
- Provide Branded Swag or Talking Points: Ensure their posts reflect your event theme and brand message.
- Offer Exclusive Access: A VIP area or behind-the-scenes peek encourages unique content creation.
If you’re working with influencers, PlugIN’s dedicated event planner can help you integrate their experience into your event design—from check-in to stage moments.
7. Use Live Displays and Hashtag Walls
Guests love seeing themselves on the big screen—and live displays of social posts can spark even more activity.
Display Ideas:
- Live Hashtag Wall: Stream attendee posts using your event’s hashtag in real-time.
- Instagram Reel Showcase: Play branded reels or TikToks featuring your event and guests.
- Digital Leaderboards: Highlight contest participants, top karaoke performances, or most-tagged posts.
These real-time features add excitement and momentum, encouraging even shy attendees to enjoy the fun.
8. Make Takeaways and Swag Worth Sharing
Forget the standard tote bag—make your giveaways so cool that attendees can’t resist posting about them. Creative swag is a key part of socially shareable events.
Popular Swag Options That Spark Posts:
- Custom-branded Apparel or Accessories
- Personalized Items Created On-Site (e.g., name-engraved drinkware)
- Tech-friendly swag like ring lights, phone stands, or branded charging packs
Pair every item with your social media handles or hashtags for added exposure.
9. Don’t Forget the Human Element
In the rush to make everything digital and social-ready, remember to create genuine moments that resonate emotionally. These are the moments that stick—and get shared not just because they look good but because they mean something.
Examples of Authentic Shareable Moments:
- A heartfelt speech that resonates and inspires
- A surprise guest appearance or award presentation
- Meaningful, real-time recognition for team members or clients
These moments reflect well on your company and help humanize your brand. PlugIN’s professional AV setup ensures these moments are heard and seen clearly, in-person and online.
10. Post-Event Content: Keep the Buzz Going
The event may be over, but your content strategy isn’t. After the event, continue leveraging the momentum by engaging your attendees and their shared content.
After-Event Strategies:
- Create Recap Videos or Highlight Reels: Post on LinkedIn, YouTube, and Instagram.
- Tag and Share Attendee Posts: This validates your guests and strengthens relationships.
- Send a Post-Event Newsletter: Include a content roundup, thank you message, and teaser for your next event.
PlugIN’s dedicated event planner can help you collect, curate, and maximize your media for long-term brand building from the night.
Conclusion: Turn Every Corporate Event Into a Shareable Experience
In an era where content is king and authenticity is currency, crafting shareable events is one of the smartest ways to build buzz, deepen engagement, and amplify your brand voice. By thoughtfully designing your environment, integrating interactive elements, and supporting your social strategy with technical precision, your event becomes more than a gathering—it becomes a digital moment in motion.
At PlugIN, we’re proud to be the go-to partner for companies looking to transform their events into immersive, socially shareable events. Our immersive technology, stylish private spaces, and one-of-a-kind entertainment features—paired with a dedicated event planner for every booking—ensure that your brand doesn’t just show up—it shines.
Ready to elevate your next corporate event into a content-rich, socially shareable experience your guests won’t stop talking about?
Contact us today and let PlugIN help you create an event that gets shared, remembered, and celebrated.
